My Startup Adventure: Building 'The Bommber' and Lessons Learned
Published on May 23, 2025

The Spark: Introducing 'The Bommber'
Every so often, an idea takes root, an ambition to build something unique. For me, that was 'The Bommber' – an interactive email marketing platform designed to provide innovative solutions for D2C brands. The core vision was to revolutionize email engagement by allowing recipients to make purchases directly within their emails, without ever leaving their inbox. Beyond that, we aimed to incorporate in-mail survey and quiz functionalities, making emails more dynamic and interactive than ever before.
Diving Deep: AMP and Early Development
The journey began with a steep learning curve. To bring our interactive email vision to life, I first delved into the AMP (Accelerated Mobile Pages) framework for email. This technology was key to enabling dynamic and interactive content within the constraints of email clients. Once I had a grasp on AMP, the next big hurdle was the website. My frontend skills weren't my strongest suit, nor do I consider myself particularly creative in UI design. Nevertheless, I developed a basic frontend, pouring most of my energy into the backend logic and the intricacies of interactive email rendering. The focus was clear: get the core functionality working.
Evolution: From Basic Site to Professional Platform
As we progressed, a crucial realization dawned upon us: a merely 'working' website wasn't enough. To attract investors and potential clients, we needed a platform that exuded professionalism and offered a seamless user experience. This insight led to a pivotal decision: to expand the team. We hired a talented design intern and a couple of enthusiastic development interns.
Their fresh perspectives and skills were invaluable. On their suggestion, we made the leap from our basic HTML/CSS website to a more robust and modern solution using the React framework. At that point, React was new territory for me. But, driven by the project's needs, I knew I could learn it quickly. True to that, within just a few days, I was comfortable enough with React to contribute effectively. Together, we deployed a polished website that we were proud to showcase.
Scaling Up: Backend, Cloud, and Client Interaction
This period of UI enhancement coincided with intensive backend development. I took on the challenge of designing the database schema, crafting APIs, and navigating the complexities of cloud deployment. This phase was a whirlwind of learning – from choosing the right cloud provider (we switched between multiple!) to optimizing services for cost-efficiency. Building a scalable backend system that could handle the demands of an interactive email platform was a significant undertaking.
More than just the technical aspects, this startup journey was a masterclass in other crucial skills. I learned how to make a backend system that could grow with user demand, how to select and manage cloud services effectively, and, importantly, how to interact with clients and potential investors, articulating the vision and value of 'The Bommber'. It was a period of immense growth, both technically and professionally, packed with lessons that continue to shape my approach to software engineering.